Looking at these statistics in the light of multi-dimensional capabilities IT tools and services can provide; it is reasonable to believe that IT will play a crucial role in any future election at the panchayat, district, state or national level.
Like any other tool with immense power, IT also can help those who understand how to effectively use it in politics; and hurt those who mishandle or ignore IT. The effect either way can get magnified during the election times.
First, let us see how IT can provide significant advantage in winning elections:
It is becoming increasingly important to maximize resource utilization i.e. to enhance & maximize favorable electoral response to our sincere efforts with reasonable spent in the given time constraint. For that, we need effective communication of achievements and progress in a timely manner. We also need capability to do targeted campaigns. Considering the growing emphasis on connecting every Panchayat via Internet, and mobile phones becoming a modern necessity, it would be critical to have a well thought IT-Strategy to win future elections.
Now let us look at the side-effect of growing IT popularity in cyber-campaigning.
What you say or said against you spreads very fast & stays on net for years. So if someone changes a stand or his / her values; it can haunt candidates for years. People can spread FUD (fear, uncertainty, doubt) about candidates very quickly; and it has influenced election results in many places in the world.
Therefore, in the future elections, it would be essential to have a well thought of IT-strategy part of the election win planning. It is also very important that candidates and party leaders at all levels are familiar with the "WHY, HOW, WHEN & WHAT" of utilizing IT tools in politics – especially in cyber-campaigning.
As the world is becoming e-connected; and India is catching up with the trend - IT will have a major role to play so that political parties are able to tame the power of technology by utilizing all potential benefits; along with avoiding all pitfalls or harmful effects by employing well thought cyber-strategy.
In the future, those who avoid technology will miss out on its benefits YET not stay immune to its side effects.